12/12/2023 0 Comments My right horse![]() ![]() A successful adoption hinges upon the adoption agency honestly communicating the needs of its horses, understanding the adopter’s needs and matching appropriately. My Right Horse also aims to increase transparency in the adoption process. For example, showing off the horse’s excellent ground manners by sharing its Basic Behaviors Profile results or posting a nice video of the horse working through a groundwork obstacle course can capture adopters’ attention. ![]() In these cases, highlighting the horse’s other positive attributes is important. Marketing also comes into play with horses that are considered harder to adopt, such as senior horses, horses that have physical limitations preventing riding, or horses with expensive maintenance needs. We’ve actually received feedback already from people who don’t realize the horses on My Right Horse are rescues, because they look so good! My Right Horse displays beautiful photographs of healthy horses, happily under saddle (in the case of riding horses). Once a horse is rehabilitated, retrained and ready for its new home, it’s no longer a “rescue” horse – it’s simply a horse looking for a new job and home. Showcasing horses in a positive, professional manner makes a huge difference. An honest description, good photography, videos, documents, and accessible contact information that makes it easy to learn more are key pieces of a great adoptable horse listing. If 1,000 potential adopters see a post versus 10, that horse has an exponentially higher chance of finding its right home. However, discovering those potential horses and narrowing down the choices typically starts by browsing online listings.Īt the end of the day, finding a home for an adoptable horse requires good marketing. When searching for a new horse, in most cases it’s important to meet your potential next horse in person. It was one of The Right Horse Initiative’s earliest goals to streamline the horse search process and make it fun, simple, and user-friendly for both adopters and adoption agencies. Even word-of-mouth communication has gone online with the likes of Google, Yelp and Facebook reviews. It goes without saying that the internet has rapidly become the way we consume much of the information we absorb. W hile we don’t know the exact number (yet), we estimate the number of horses in transition to be a fraction of the demand: therefore, it’s a matter of connecting the right people to the right horses. In considering the ways we can make a big impact on adoption, we refer back to the study completed by our partner, the ASPCA, which found that there are 2.3 million adults in 1.2 million households in the United States willing and able to adopt a horse. That’s why we are excited to introduce My Right Horse, an exciting new web app that lists horses available for adoption across the country. One of the ways we can tackle this and increase adoption is simple but not easy: get adoptable horses in front of more potential adopters! Developing a web app that does exactly that while also increasing transparency and making the adoption process easier is a big step in the right direction. We believe there are many reasons why only an estimated 10,000 adoptions took place last year, compared to the US horse population of 7 million horses. As you have likely heard by now, The Right Horse Initiative’s main goal is to massively increase horse adoption in the United States. ![]()
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