12/14/2023 0 Comments Epic theater food menuChoosing the Perfect Space for the Perfect Event She wanted Bea’s celebration to be colorful but also dramatically big, with mega-graphics that were “bold, loud, and clear.” Huppert was especially inspired by Paula Scher’s work with The Public Theater. “Graphic design is important to me and I really focus on creating the right branding for events,” says Huppert. Once upon a time-in college and even before-she worked for Pentagram, one of the most highly regarded graphic design firms in the world, responsible for many of the branding and identity designs we know and love, like the new Dixie Chicks album art, the Fischer-Price toy logo and new-media Slack’s corporate identity. Huppert is no stranger to the world of impression-making graphics. Huppert began by looking at colors that she loves together until she settled on a bright, electrifying palette-with Bea’s approval, of course adding big graphics and gorgeous portrait shots by Otero. “She’s tiny with an enormous personality and basically radiates rainbows.” Creating a colorful celebration was a necessity. “Bea is a hugely colorful human,” says Huppert of her daughter. “It’s hard to mass-mail a video without an expensive infrastructure, so we decided to send out our message via text and Snapchat.” In this case, the delivery system was another inspired stroke as any parent of a teen knows, Snapchat, TikTok, and YouTube are the languages they speak, so this save-the-date was a real attention-getter. Kari Otero, of Kari Otero Photography, “worked hard to figure out how to make the process easier,” says Huppert. Huppert elected to use a video as Bea’s save-the-date announcement, and she started the “BEA…” theme then. A High-Tech Solution Fits with How Kids Communicate It’s a message for all of us from Bea.” Of course, Huppert personalized the messages by tweaking them to “BEA Happy, BEA Wild, BEA Sweet, BEA Crazy,” and so on, honoring the core theme of “BEA 13.” At PartySlate, we love when kid’s celebrations are young, happy, fun, and bright-the perfect expression of childhood itself add the perfect play on words and we are, well, BEA –witched. “We decided to use the play-on-words with her name to send happy messages directly to our guests. I knew that was it.” Huppert’s daughter’s name is Bea, and the more the planner considered the idea, the more she realized how perfectly it fit with her daughter’s spunky, fun-loving, generous personality. Inspiration struck when Huppert was walking by a mural in Williamsburg, Brooklyn it said: “Be Optimistic.” She says, “I stopped in my tracks and took a picture. Long before the celebration itself, the Huppert mother-daughter duo settled on a theme, which they then employed everywhere from the invitations to the take-home gifts. Artful Inspiration Struck, Resulting in the Perfect Theme “For inspiration, I pay close attention to the stuff they circle back to as we’re planning,” Huppert says. Instead she attempts to create a celebration that feels authentic to the spirit of the child, and family, being celebrated. It’s about more than getting kids to articulate their interests-meaning Huppert doesn’t necessarily latch on to kid’s activities like tennis for a tennis-themed celebration, when planning. The theme and any logo or branding should embody the kid being celebrated,” says Huppert. “What’s really important is that every event feels and looks like the culture of the family. Huppert says, “Conceptually, planning an event like this is so big for any kid, that I only gave her the information she really needed to know,” says Huppert. Huppert describes the planning process as full of “challenges and joys”, and she notes that kids are consistently opinionated about the same things: swag, photo booths, and when the presentations are happening. In fact, as the founder of Florie Huppert Design, Huppert is one of the most accomplished Bar and Bat Mitzvah party planners in New York, so she wasn’t daunted by the prospect of having her own daughter as a client. Luckily for seasoned event planner, Florie Huppert, she had already planned dozens of super-personal, meaningful Bar and Bat Mitzvah celebrations, including her own son’s event in 2017. When it comes to planning a celebration, there is perhaps no more difficult client than a teen - make that your own teen, and you’re in for a world of strongly-held opinions and potential eye rolls.
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